Interactive Softworks Appoints New EVP of Sales and Product Strategy

Press Release

Interactive Softworks Appoints New EVP of Sales and Product Strategy

Leesburg, Va., August 4, 2010

Interactive Softworks, a provider of customer engagement solutions, announced today that Steve Herlocher has joined the company as executive vice president of sales and product strategy. In this senior management role, Herlocher will leverage his strong leadership skills and industry knowledge to help advance the company’s sales initiatives and drive strong market-based product strategies.

“We are pleased to welcome Steve to our Interactive Softworks team,” said Brenton Farmer, CEO and co-founder of Interactive Softworks. “He has years of valuable experience with customer engagement and the contact center industry, and also has the technology expertise to go with that experience. We are confident he will be a tremendous asset as we continue striving to provide the best customer interaction solutions possible.”

Herlocher has more than 18 years of experience in product management within the customer engagement industry. He comes from Jacada, a provider of unified desktop and process optimization solutions for customer service operations, where he served as chief technology officer. Prior to that, he was vice president of product management at Aspect Software, one of the world’s largest providers of contact center performance optimization solutions. Other experience includes strategic leadership product management roles at Melita, eShare Communications, PTEK Holdings, Intellivoice and Sun Microsystems.

“I am happy to join Interactive Softworks’ senior management team,” said Herlocher. “In my role as EVP of sales and product strategy I look forward to working with Interactive’s current customers and new customers, while also using my experience in technology and customer engagement to help make Interactive’s software solutions even better.”

About Interactive Softworks

Interactive Softworks improves the way organizations engage customers by synchronizing critical real-time data with back-end processes and driving individualized customer interactions across multiple communication channels (voice, Web, IVR, chat and social media). Interactive's solutions represent the next step in Business Process Management (BPM) and Customer Relationship Management (CRM) systems, enabling smarter and more consistent customer experiences that leverage partner and market-driven opportunities. Today, Interactive Softworks optimizes business performance and delivers successful customer acquisition, loyalty and retention campaigns for innovative Fortune 500 companies.

For more information about customer engagement and Interactive Softworks, visit www.interactivesoftworks.com or call 703-669-2800. For more information about VoiceNet software, visit www.govoicenet.com.